What Darn Tough has done for the drab, itchy sock industry, Skida is doing for the drab, itchy hat world. The colorful, hip hats fit easily under riding helmets and will jazz up any barn or trekking outfit.
We’ll be giving away Skida hats and Darn Tough socks at the Equine Affaire. Check out details here.
Skida (Swedish for ‘to ski’) was founded by entrepreneur Corinne Prevot when the cross country skier was still in high school. That was about seven years ago and Prevot was sewing the hats herself and selling them to friends and teammates at Burke Mountain Academy, in East Burke, VT. Since then, the 24-year old has graduated from Middlebury College and her business has boomed. Last year, Skida produced 50,000 pieces and sold to about 300 retail accounts, from resort shops to small country stores. It does a brisk business with web sales, too.
This year, it will make many more. “We’ve definitely grown at lightning speed,” said Prevot.
No ‘made in China’ tags here. The fabrics are cut in New Hampshire and made by contracted seamstresses in northern Vermont. The company recently introduced gorgeous cashmere items and has a budding relationship with a factories and artisans in Nepal.
Prevot and her team of four full-timers just opened a storefront in Burlington.