That said, the OR presents much cooler stuff than any mall. Outdoor recreationalists who manage to acquire a pass (most of the 27,000 attendees are retail buyers, about 600 of us are media) can be seen drooling at the quantity and quality of goods packed into some 1,500 exhibits.
If you’re interested in the next big thing, you’ll likely find it here in a small budget booth on the outskirts of the Salt Palace. Of course, the heavy hitters are here, too, with mammoth booths and big
budgets. The Keen booth, decked with multi-levels of perfectly refashioned, reclaimed wood, must have cost $100,000. The Royal Robbins booth hired baristas to serve free lattes around the clock. The Altra running shoe booth featured a 50-foot long, elevated treadmill and hired elite athletes to churn out miles high above the masses.
Here’s a quick review of items and companies that caught our eyes:
Of the scores of knife companies, Kershaw continues to be a favorite. Why? They understand carrying a knife is something women do, too. Kershaw is virtually the only company with an entire line of knives appealing to women for their sleek design, slim fit, and utility. No testosterone here. Check out the Leek review.
We visited with SPOT exhibitor Jon Butcher (no relation) about the ease and fail-safe elements of SPOT, the satellite rescue service in a simple orange and black device.. The service easily exceeds the capabilities of any cell phone app and makes trail riding, especially solo outings, exponentially safer. Read about this California hiker-turned-wildfire-survivor here.
One of the niftiest items that caught our eyes was the new Tread, a bracelet by Leatherman. Yes, you read correctly: a Leatherman bracelet. Call it a mechanical aesthetics. Call it a conversation starter. Call it the Tread. It was developed by Leatherman CEO Ben Rivera, after he was escorted from Disneyland for having a multi-tool in his pocket.
The Tread has a tiny knife hook that’s perfect for cutting baling twine, a flat screwdriver head for those Chicago screws, and a bottle opener, of course. You can design your own, customizing tools and wrist size.
We met with Caroline Duell of Elemental Herbs. Duell developed Goop (a fabulous blend of olive oil, beeswax, calendula, comfrey, plantain, lavender, and yarrow) while working on an organic farm in California years ago. From there, she’s grown the company and the All Good product line, which includes sunscreens, lip balms, and pain relief spray. Goop was great after the recent wreck.
We visited with the folks at ThermaCELL about their remote-controlled, rechargeable, heated insoles. These thin, orange pads have us looking forward to subzero temps spent mucking stalls and hauling hay. Bring it on, winter! We will review ThermaCELLSs as soon as the temperature drops.
We talked with Davis Smith, the CEO of Cotopaxi. The folks at this Utah company (which sells direct to consumer and gives generously to charities) have agreed to giveaway one of their Perfect Barn Coats to a lucky subscriber at the Equine Affaire.
Additional shout outs go to:
Crazy Creek. We’ll be offering one of the Montana company’s camp chairs in an upcoming giveaway.
Adventure Medical Kits – They’ve developed a new line for humans AND their canine companions. It’s a welcome item, since most of us horse owners have dogs. Stay tuned for that giveaway, too.
Zootility – They’ve just moved to a new facility in Maine. The young company makes cool multi-tools that fit flat in your wallet. We have the new Headgehog, a comb, wrench, screwdriver, and bottle opener. It’s the cutest tool on the market, hands down.